Frequently Asked Questions

What is SEO?

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or unpaid ("organic") search results.

White Hat SEO?

In search engine optimization (SEO) terminology, white hat SEO refers to the usage of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies.

Black Hat SEO?

In search engine optimization (SEO) terminology, black hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines. This will usually get you banned from search results with Google once you are caught, and they will catch you!

What are Landing Pages, and why do I need them?

Too many companies send their advertising, email, or social media traffic to their home page. This is a huge missed opportunity. When you know a stream of targeted traffic will be coming to your website, you can increase the likelihood of converting that traffic into leads by using a targeted landing page.

What are "Long Tail" keywords?

Long tail keywords are the longer, more specific keywords that are less common, individually, but add up to account for the majority of search-driven traffic. Long tail keywords are the opposite of "head" terms, which are more popular or more frequently searched on.

On-Page SEO?

Refers to website implementation strategies to optimize position of a website in search results of particular words or phases

Off-Page SEO?

Refers to optimization strategies outside of your website's design such as link building with authoritative sites with relevant content

What is Link Building and does it work?

Link building (alternative spellings include linkbuilding and link-building) refers to the process of getting external pages to link to a page on your website. It is one of the many tactics used in search engine optimization (SEO). Good quality links from high PR sites can defiantly help your site... but bogus links that you buy can hurt your site and could be considered Black Hat.

Pay Per Click?

Pay per click (PPC) (also called cost per click) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”

Banner Advertising?

A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser.


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